Version 1 – Emotional / Hopeful

 

Title: “Clear Future”
Length: 30 Seconds

 

Visual:

• 0:00–0:04 → A child filling a glass at the kitchen sink, smiling.

• 0:05–0:10 → Parents cooking dinner, washing vegetables.

• 0:11–0:18 → Volunteers installing new water filters and delivering bottled water.

• 0:19–0:25 → Footage of clear water flowing from a new faucet.

• 0:26–0:30 → Families celebrating at a community event.

 

Voiceover:

“Every parent should be able to pour their child a glass of water without fear. But in six rural counties, that simple act is dangerous. Project Blue is fighting to replace corroded pipes and bring clean water to every home. Because safe water is a right — not a privilege.”

 

On-Screen Text: Sign the Petition. Demand Clean Water Now.
 

CTA: Join us at ProjectBlue.org

 

Version 2 – Confrontational / Urgent

 

Title: “Glass of Poison”
Length: 30 Seconds

 

Visual:

• 0:00–0:05 → Close-up of a glass being filled from a tap. Water is cloudy, tinged with brown.

• 0:06–0:10 → A parent hesitates before handing it to a child.

• 0:11–0:18 → Footage of corroded pipes, broken infrastructure.

• 0:19–0:25 → Headlines about delays, politicians at ribbon-cuttings for unrelated projects.

• 0:26–0:30 → The glass is dumped in the sink.

 

Voiceover:

“In six rural counties, the water is poisoned. State leaders know it — and still, they stall. Every day of delay is another glass of poison. Sign the petition. Demand clean water now.”

 

On-Screen Text: Lead in the Water. Lies in the Capitol.
 

CTA: Sign at ProjectBlue.org