Political Messaging

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Sample: Campaign Slogan & Speech Excerpt
Slogan: “This City Is Ours Again.”
Excerpt:

For too long, decisions about our future have been made behind closed doors by people who’ve never walked our streets. That ends today. This city belongs to the people who built it, the families who fight for it, and the neighbors who refuse to give up on it. We’re taking it back—block by block, vote by vote.

 

Why it works: Creates an instant us-vs-them dynamic, stirs ownership, and frames the campaign as a movement, not a platform.

 

Advocacy Copywriting

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Sample: Fundraising Email for Nonprofit
Subject Line: “Someone loses their home tonight.”
Body Opening:

By the time you finish reading this sentence, another family will be pushed out of their home. Not next week. Not next year. Tonight. You can stop it. Your donation will put keys in their hands, lights over their heads, and hope back in their lives before the sun comes up tomorrow.

 

Why it works: Uses immediacy and moral urgency to make inaction feel impossible.

 

Thought Leader Ghostwriting

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Sample: Op-Ed Opening for Business Publication

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Leadership isn’t a title—it’s the risk you take when you speak the truth before it’s safe to do so. The next decade will punish the cautious and reward the credible. If you’re leading in silence, you’re not leading—you’re waiting to be replaced.

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Why it works: Opens with a challenge, instantly positioning the client as bold, principled, and unafraid to disrupt the conversation.

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