Fundraising Email Series – Cause: Clean Water Access (Project Blue)

 

Email 1 – Initial Ask

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Subject: A child’s glass of water shouldn’t be a gamble.

Header: Safe water is a right, not a privilege.

 

Body:

Allyson,

 

In six rural counties across our state, families are drinking from taps contaminated with lead and agricultural runoff. The water smells metallic. The test strips turn dark. And the state says there’s “no budget” for new pipes this year.

 

We can’t wait for next year.

 

$25 funds one water test kit for a family. $50 helps us deliver clean water to ten homes. Every dollar you give today brings us closer to a state where no parent has to choose between thirst and poison.

 

Let’s turn outrage into action.

 

CTA Button: Give $25 for Clean Water →

 

Email 2 – Urgency Push

 

Subject: The clock is ticking — help us meet the match.

 

Header: 48 hours to double your impact.

 

Body:

Allyson,

 

We have 48 hours to unlock a $25,000 match from a local foundation. That’s enough to replace the pipes in three entire neighborhoods.

 

But we’re still $8,400 short. If we don’t close the gap, the match disappears — and with it, the chance to bring safe water to hundreds of families.

 

Every gift today will be doubled — $25 becomes $50, $50 becomes $100.

The countdown has started. Let’s make it count.

 

CTA Button: Double Your Gift Now →

 

Email 3 – Final Push

 

Subject: This is it.

 

Header: Last chance to turn the tap.

 

Body:

Allyson,

 

At midnight tonight, the match ends. The pipes stay corroded. The water stays toxic.

We’re $1,200 away from unlocking the full $25,000 — the difference between clean water and contamination for hundreds of children.

 

If you’ve been waiting for the right moment, this is it.

 

Clean water is a human right. Let’s make it reality, starting here.

 

CTA Button: Give Before Midnight →