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Issue Positioning Brief

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Topic: Affordable Housing
Candidate: Maya Torres – State Senate (Fictional)
Date: March 2024

 

Core Message

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Everyone deserves a safe, affordable place to live. Skyrocketing rents and housing shortages are not inevitable — they’re the result of choices made by leaders who protect developers and landlords over working families. I will fight to make housing affordable, accessible, and equitable for every resident in our state.

Three Main Talking Points

1. Build More Affordable Housing — Now.

  • Support funding for mixed-income housing projects in both urban and rural areas.

  • Streamline permitting for affordable housing developments without weakening safety or environmental standards.

2. Protect Renters from Exploitation.

  • Enact caps on annual rent increases to prevent price gouging.

  • Strengthen tenant protections against unjust evictions.

3. Use Public Land for Public Good.

  • Convert unused state-owned properties into affordable housing units.

  • Partner with nonprofits and local governments to keep those units permanently affordable.

 

Soundbites for Different Contexts

 

Stump Speech:

“No one should spend more than a third of their income just to keep a roof over their head. Housing is not a privilege — it’s the foundation for every other part of life.”

Debate Stage:

“If my opponent can fast-track permits for luxury condos, they can do the same for affordable housing — they just don’t want to.”

Social Media Post:

“Safe, affordable housing isn’t too much to ask — it’s the bare minimum.”

 

Opposition Counterpoints & Rebuttals

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Opposition: “Rent control discourages developers from building new housing.”
Rebuttal: “Developers are already choosing luxury over affordability because it’s more profitable. The market alone won’t solve this — we need policy that puts people first.”

Opposition: “The private market should decide housing costs.”
Rebuttal: “If the private market worked, we wouldn’t be in a housing crisis. People are being priced out of their hometowns. That’s not freedom — that’s displacement.”

Call to Action for Surrogates:
When you talk about housing, bring it back to choices — our leaders chose not to act while rents soared. We’re choosing to fight back.

Impact Drivers

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