Slogan & Tagline Sheet – Project Blue

 

Hopeful / Visionary

• Clean Water. Clean Future.

• Safe Water for Every Family.

• Tomorrow Flows from What We Do Today.

 

Urgent / Activating

• Turn the Tap on Justice.

• Poison Has No Place in Our Pipes.

• The Water’s Not Safe — Yet.

 

Confrontational / Accountability-Focused

• Lead in the Water, Lies in the Capitol.

• If They Won’t Fix It, We Will.

• Every Delay is Another Glass of Poison.

 

Grassroots / Movement Energy

• From the Faucet to the Frontlines.

• We’re Not Waiting Another Year.

• Every Drop Counts. Every Voice Counts.